If every student could plan for their obstacles instead of being surprised by them, how different would their progress look by summer? This simple but powerful question sits at the heart of WOOP, a cognitive science-based method for transforming wishful thinking into practical action. It’s not about positive thinking alone, it’s about mentally rehearsing reality.

Coaching is often described as a conversation that changes minds. Beneath that phrase lies a deeper truth: coaching is a process of cognitive restructuring, rooted in the science of how humans think, learn, and change. When we help someone reframe a problem, challenge a belief, or experiment with a new perspective, we’re not just talking - we’re engaging in applied cognitive science.